Pernod Ricard’s in-house agency The Mix asked us to rewind 200 years and then fast-forward back through the Beefeater brand story. Mashing up their brand assets in a lively and textured way that could appeal to a younger audience.

We dived into their vast archives to bring their remarkable history to life through fast-cut animation and exaggerated camera moves on a tightly choreographed film shoot. The result is an eclectic fly through the Beefeater world, from the factory to the flavours.

The production was designed to easily allow us to take snippets and sections and use them as alternative assets across a range of social media platforms. For example short bursts on Instagram or flickering GIFs on Twitter.

“it’s a creative process.

THE SENSES ARE ENGAGED.
THE NOSE. THE PALATE.

SOME THINGS DON’T NEED TECHNOLOGY!”

– DESMOND PAYNE MBE, the world’s most experienced MASTER GIN DISTILLER

Client: Pernod Ricard / Beefeater
Agency: The Mix
Creative Director: Alex England
Director: Reuben Armstrong
DOP: Jamie Neale
1st AC: Jim Burke
Gaffer: Matt Leach
Lighting Rental: Luke Curtis
Sound Recordist: Jamie Frye
Talent: Jack Trewhalla & Desmond Payne
Recording Studio: Alchemy
Vehicle Hire: London Corporate Cabs
Editor: Jim Burke
Archive: Beefeater
Animators: Reuben Armstrong & Pablo Thomas Lopez
Sound Design: Jamie Frye
Colourist: Jamie Neale / Lights Off

Music: Artlist
Onward by Oliver Michael
Can’t Help It by Shtriker Big Band
Can You Dig It by Duffmusiq
Everybody Get Up by Ian Post
Black Nymph by Para Dot