DEMENTIA REVOLUTION

ALZHEIMER'S SOCIETY & ALZHEIMER'S RESEARCH UK

We were approached to create this promo film to encourage runners to enter the 2019 London Marathon as a fundraiser for the UK’s two main Alzheimer’s charities.

Shot over 3 days, we filmed a range of runners training on the mean streets of the East end of London. With a gritty voiceover from Ray Winstone and vivid campaign street art, the film captures the determined spirit of these runner’s to push themselves on behalf of the charities.

“Through research we can charge towards a cure... Together we are unstoppable.”

Shooting on a rickshaw dolly and anamorphic lenses we emphasised the intensity of training for a marathon, with multiple tracking shots and whip pans.

We delivered a range of animated assets and cutdowns for social media to encourage the running community to take notice and take part.

“YOU CAN'T STOP BECAUSE DEMENTIA WON'T STOP. IT'S TIME TO TAKE A STAND.”

Client: Alzheimer's Society & Alzheimer's Research UK
Agency: PS London
Directors: Reuben Armstrong & Jamie Neale
DOP: Tim Fok
2nd Unit DOP: Jamie Neale
Voiceover: Ray Winstone
Sound Recordists: Jamie Frye & Jason Frye
Animation: Reuben Armstrong
Sound Design: Jamie Frye
Music: Deep In Your Heart – Dr Meaker ft. Lorna King