ADDICTIVE FITNESS

FiiT

FiiT are a new boutique fitness studio for working out at home via an interactive tracker and iOS app.

We were tasked with developing animated idents and set of generative backdrop visuals for high-intensity interval training (HIIT) cardio classes.

Building on the gradient colour palettes already established for the brand we based our work around the theme of ‘light’, creating generative LED visuals to match the energy and intensity of the work out routines. FiiT unveiled to the public in summer 2018.

Client: Fiit
CEO & Co-Founder: Sammi Adhami
Head of Production: Mitra Memarzia
Logo & Identity: Article
Design & Direction: Reuben Armstrong
Animation: Reuben Armstrong, Jonny Burton & James Taylor