Goodwin & Goodwin are a creative sign company based in North London.

In this short film we are introduced to their eclectic, international team of architects, designers, typographers and sign makers. From their passion for retro typography, through to their pride in seeing the final pieces hanging on the wall, this is a heart-warming documentary about hand-crafted design and teamwork.

“We just started mucking about with lightbulbs and people just went kind of crazy for them...”

“It’s got a real touch and feel about it, people just don’t make them like this anymore...”

Just like Goodwin & Goodwin, the film is overflowing with creative ideas, and we see the care and craft that goes into each letter and every sign. The workshop comes alive in an action-packed edit, with stop-motion animations, VFX trickery and supercuts that captures the unique energy and atmosphere of this vibrant collective of creatives.

Direction: Reuben Armstrong & Jamie Neale
Camera: Reuben Armstrong & Benson Neilan
Sound & Music: Jamie Frye
Edit & Animation: Reuben Armstrong
Colour: Laura Pavone
Thanks to Goodwin & Goodwin