MORE THAN A SIXTH FORM
KINGSTON GRAMMAR SCHOOL
To kickstart Kingston Grammar School’s recruitment campaign for 2023/24, we created a video toolkit to support the campaign ‘#MoreThanJustASixthForm’. Using the brand colour palette and ‘True Colours’ Sixth Form stripe palette, this campaign built on an existing ‘Pop Art’ style of portrait photography.
Every student who comes to KGS has untapped potential ready to burst out and this is precisely what we aimed to represent through a series of fast-cut, mixed-media animated portraits.
Using tightly-directed footage of the students on campus and a range of animated collage techniques we were able to create a scrapbook feel, full of texture and colour. Every shot is different because every student is different. Their unique characteristics and subjects are represented through the pulsing hand-made backgrounds that overlay onto the footage and build abstract worlds and beautiful portraits that are suggestive of their creativity, imagination and ambitions.
The 30 second broadcast HDTV spot ran on Sky, whilst we were able to generate 4K stills for print from the sequence and create short looping moments to work as social media assets and GIFs.
“WE ARE ALL SO THRILLED WITH THE END RESULT. THE HEADMASTER ALSO THOUGHT IT WAS FANTASTIC. THANK YOU SO MUCH!”
– ALISON WILLIAMS, DIRECTOR OF MARKETING & ADMISSIONS
Client: Kingston Grammar School
Commissioners: Alison Williams, Thea Philips & Martyna Pawlowska
Director: Reuben Armstrong
DOP: Jamie Neale
ACs: Matt Leach and Jamie Frye
Lighting Rental: Luke Curtis
Editor: Reuben Armstrong
Animator: Reuben Armstrong
Music: Oliver Kobak & Jamie Frye
Sound Design: Jamie Frye
Colourist: Jamie Neale