This campaign focused on capturing real people and their stories. Delivered across a wide range of formats, the film tells Lisa's story. We follow her journey as she recalls the moment her life changed forever. We get to see and hear how stroke changes everything.

The production approach we designed gave Lisa a platform to tell her story in her own words. Understanding the physical demands of life after stroke was also important to us. We created a production schedule that Lisa could control, feed into and at anytime decide to stop. The shoot days were emotional and raw. This is what we had hoped for.

Too often brands try to tell human stories that lack authenticity and fall flat but not this time.

The team at Stroke Association designed a campaign specifically to allow stroke survivors a platform to share their stories safely and with a huge audience.

Lisa's unwavering bravery and the Stroke Association's passion for helping others are undeniable.

A winning combination of bravery from Lisa and the creative team will hopefully produce life-changing results for even more stroke victims.

“Thank you reuben & Jamie and all the crew for capturing my story with such care, warmth and sensitivity.

I won't be forgetting how my home changed into a film set any time soon,
if ever!

I Will be cherishing that memory and good to know that the campaign has raised over £200K already!”

– lisa ogun

Client: Stroke Association

Featuring: Lisa Ogun

Director: Reuben Armstrong
DP: Jamie Neale
Photographer: Richard Moran
Gaffer: Matt Leach
Sound Recordist: Jamie Frye

Editor: Jamie Neale / Reuben Armstrong
Colourist: Jamie Neale
Sound Mixer: Jamie Frye